Hey you, I’m Abdullah.

Qur’an for All · Problem

20,000 lectures behind look-alike tiles.

Every daily feature was hidden in a three-dot menu, and the player, the screen people used most, was the lowest rated in the audit at 2.1/5.

The challenge was to fix this without breaking the habits 200,000 people had already built.

Qur’an for All · Solution · Navigation

First, the app needed navigation.

A four-tab bar replaced the kebab, each tab mapped to one behaviour: Home is your activity, Browse is discovery, Library is structured content, Search is direct retrieval.

Home became a dashboard: Recently Played, Favorite Audios, Favorite Series and Downloaded.

Qur’an for All · Solution · Hardest call

Deciding not to redesign the Library.

Around 200,000 people had already memorised it, so it kept its shape. We only removed the categories the survey showed nobody used, going from 19 to 12.

One taxonomy rule then applied across 20,000+ files: one row per series, variants one level deeper, bilingual titles.

Qur’an for All · Solution · Player

Playback, rebuilt as two surfaces.

A persistent mini player for the background, and a full-screen player with a real scrub bar and exposed speed control for everything else.

Visible state went on every row: saved, downloaded, or already played.

Malakah Citations · Problem

An answer you can’t check is a research task.

A lawyer is accountable for every piece of advice they give. Saudi law also changes, so “the law says” is only useful if you know which version said it.

The reframe: not “make the answer more accurate”, but “make every claim cheap to check”.

Malakah Citations · Solution

Four ways to show a source.

I judged every option by one question: how much work is left for the lawyer between reading a claim and trusting it?

• A link on every claim won.

  It opens the exact article beside the answer, with the cited text highlighted.

• Then, the version.

  A correct article in an outdated version is still wrong advice.

Malakah Citations · Solution · Content

Making the law addressable.

You can only link to an article if the system knows where each article starts and ends. So the content team rebuilds each law as a tree before it’s published.

• Source priority.

  Tell “the law says” apart from “a guideline suggests”.

• A translation check next to Publish.

  An unchecked translation is the wrong text.

Malakah Citations · Solution · Quality

Measuring whether the right article comes back.

A wrong article, shown with confidence, is worse than no citation. Teams upload test sets and compare runs by precision, recall, F1 and nDCG.

The citation a lawyer sees is the output of retrieval, so this was the most direct way to improve what they’d trust.

Malakah Citations · Results

The claim-to-source pattern shipped.

The source opens as a third panel next to the chat and the contract, so a lawyer can check a claim while drafting without switching tools. Malakah serves 1,000+ legal professionals.

Malakah Permissions · Solution · Key decision

A role for asking, not editing.

Reading a 60-page supply agreement isn’t what a finance approver wants. With only Edit and View, they’d get edit rights they shouldn’t have, or no way to ask.

Query lets them run questions across a project’s files without changing anything.

Malakah Permissions · Solution · Sharing

Sharing that stays visible and reversible.

The access list sits inside the share window, so you never grant access without seeing who already has it.

• One click to change.

  Revoking access happens where it was granted.

• Pending is its own state.

  Invited people stay greyed out, and can be withdrawn before they get in.

Malakah Permissions · Solution · Interface

The interface reflects your access.

Unavailable actions are removed, not disabled. A viewer never meets a button that fails, so the menu itself tells them what their access is.

Ownership is labelled with an Owner badge, plus separate “My projects” and “Shared with me” views.

Malakah Permissions · Solution · Signing

Every signature leaves a record.

Signing involves people outside the company. Access for outside parties can expire, and the audit trail records every view and signature and exports as a certificate.

Stixor Brand Identity · Problem

A capable studio with a brand that undersold it.

The first brand book stopped describing the business as the company grew.

• A story out of step.

  It positioned a multi-industry studio as an AI legal platform.

• A category-default palette.

  Violet and navy on white, shared with countless SaaS brands.

• A voice without rules.

  Adjectives gave no guidance on writing a headline or an error message.

Stixor Brand Identity · Solution

Engineered Clarity.

Every decision follows one test: does it make Stixor clearer? The hexagonal mark kept its geometry, so recognition isn’t lost.

• Three colours with a job each.

  Charcoal 50, Ivory 40, Orange 10. Orange is never a background.

• Two type families.

  Helvetica Neue for structure, DM Mono for precision.

Stixor Brand Identity · Results

Less noise. More signal. Same Stixor.

A brand that matches the work: calm, exact and recognisably its own, with rules simple enough for the whole team to use.